Topic
Misalignment is the most common form of systemic dissonance. It happens when teams, departments, or leadership layers optimize for different goals without realizing it. Marketing runs campaigns disconnected from product. Sales promises what engineering cannot deliver. Everyone is busy — but the organization is not moving in one direction.
Research suggests that up to 40% of work effort goes to initiatives that do not actually matter to the organization's stated objectives. Misalignment is rarely caused by bad intentions; it emerges from unclear decision rules, inherited priorities, and the natural drift that happens when strategy is communicated once but executed over months.
Read the full field manual on systemic dissonance
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