Misalignment
Everyone's busy. Nothing's moving.
Your team ships features nobody asked for. Marketing runs campaigns disconnected from product. Sales promises what engineering can't deliver. Everyone's optimizing their corner while the whole thing drifts sideways.
You'll recognize this when:
- Meetings that end with 'let's align offline'
- Quarterly goals that surprise half the team
- Departments celebrating wins that don't move company metrics
The real cost: 40% of work effort goes to initiatives that don't matter